Freschi's Approach
Freschi is a modern fragrance house inspired by nature. We create perfumes with a high concentration of natural ingredients, blending raw botanicals into refined compositions that honor the earth and awaken the senses.
Our fragrances are 100% free from animal-derived ingredients, designed to be worn by
anyone regardless of the gender. Each scent is handmade in small batches, ensuring exceptional quality and a deeply artisanal touch.
At Freschi, we believe perfume is more than a luxury, it's a ritual, a quiet moment of self-expression. Founded and led by a woman, our brand reflects a commitment to intentional living, conscious beauty, and the quiet power of scent.
Welcome to Freschi
Where nature, art, and individuality meet.
Meet the perfumer behind freschi
Freschi is the olfactory vision of Poliana, a multidisciplinary artist whose roots are as rich and layered as her fragrances.
Half Brazilian, half Italian, and entirely devoted to the art of scent. With a Bachelor of Arts and almost over 15 years of experience as a designer, including more than a decade dedicated to experience design for Fortune 500 companies.
Poliana blends creativity, precision, and emotional storytelling in everything she touches.
A self-taught perfumer, lifelong fragrance collector, and devoted aromatherapy enthusiast, Poliana’s journey into perfumery was born from a deep fascination with how scent evokes memory, shifts emotion, and transforms moments.
Fun fact: Poliana wears perfume to sleep and selects her scent each day based on her mood or the memory she wants to create.
